The Pink Tax Explained

What is the Pink Tax and What does it have to do with us?

The Pink Tax

It turns out, women pay more than men for certain goods, like clothes and home health products and personal care products. The study found that women pay as much as 13 percent more for some categories of products.

Some economists say this is a good thing: it creates more variety in the market and enables prices to be lower for some things. But others argue those markets are skewed, that advertising and marketing may have manipulated consumers to the point that those markets need to be re-balanced.

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